In vogue

Shoot the messengers

A photographer takes on the runway models of Gindi Tel Aviv Fashion Week, this month’s three-day style event featuring established designers

Jessica Steinberg covers the Sabra scene from south to north and back to the center.

As Gindi Tel Aviv Fashion Week drew to a close Wednesday, fashion photographer Liron Peretz offered her particular view of the runway where five designer collections were shown over the last few days.

The three-day fashion “week” sponsored by the Gindi real estate development company was arranged by Motty Reif, a local events and film producer who split off from Ofir Lev, his former Fashion Week partner of last year. Lev went on to produce his own week of fashion shows in mid-November, focusing on younger designers.

For budding fashion photographers like Peretz, who works at Israel’s Fashion TV channel and is always seeking new subjects, a second fashion week was a blessing.

Reif’s event presented the work of established local designers, including swimsuit designer Gideon Oberson and the sportwear collection he creates with daughter Karen Oberson; women’s wear designer Dorin Frankfurt, conceptual creator Kedem Sasson, mother-and-daughter pair Tovaleh and Naama Hassin, and a significant number of other designers who brought their summer collections to the runway.

The look of Alon Livne (photo credit: Liron Peretz)
The look of Alon Livne (photo credit: Liron Peretz)

Alon Livne brings a decidedly European approach to his work, having trained with Italian designer Roberto Cavalli and at Alexander McQueen’s House in London. He won the local version of “Project Runway” in 2009,  and worked for local retail chain Castro last year, launching a capsule collection for the brand.

Following Dorin Frankfurt (photo credit: Liron Peretz)
Following Dorin Frankfurt (photo credit: Liron Peretz)

Dorin Frankfurt stuck to mostly black and white for her upcoming summer season, with an ethereal-looking but wearable collection that included touches of gold, typical for the ready-to-wear designer who also also sells her line of clothing in Japan, New Zealand, Norway, South Africa, the UK and the US.

The leather look of Dorit Bar-Or (photo credit: Liron Peretz)
The leather look of Dorit Bar-Or (photo credit: Liron Peretz)

Actress Dorit Bar-Or left the Rabbi Ovadia Yosef-inspired embroidery of last year’s collection and went mod this year, focusing on geometric-inspired shapes and earthy colors for her summer look.

Hard-core rocker from Sugar Daddy (photo credit: Liron Peretz)
Hard-core rocker from Sugar Daddy (photo credit: Liron Peretz)

It’s the rocker chic look from Sugar Daddy, conceived by designers Maya Gigi and Li Nerubay, which has been worn by Madonna and is one of the few Israeli labels sold in the US.

Some daywear by Yosef Peretz (photo credit: Liron Peretz)
Some daywear by Yosef Peretz (photo credit: Liron Peretz)

Yosef Peretz has often focused on evening wear, particularly for the Israeli celebs that wear his brand, but his more recent collections have branched out, offering more casual sportswear for his clientele. He’s also continuing his fascination with illustrated and graphic imagery on his dresses, leggings and tops. The Fall/Winter 2012 Collection was a collaboration with artist Kineret Enoch, inspired by human anatomy. This season looks to be more robot than human.

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