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Tel Aviv folk-rockers spin a video hit

Best known for their Hebrew interpretation of American country music, Jane Bordeaux makes an impression with ‘Ma’agalim’ video

The music is all right, but it’s the world-spinning animation in a music video for Israeli acoustic folk-rock band Jane Bordeaux that’s turning heads at home and around the globe.

The music video for “Ma’agalim” (Circles) shows an animation of a wooden doll stuck in place and time in an old, forgotten penny arcade.

As the doll trudges on her track, life spins on around her, dovetailing with the melancholy tune sung by the group in Hebrew.

Despite the language barrier, the video has racked up hundreds of thousands of views on Vimeo, YouTube and elsewhere.

The group was formed four years ago, when vocalist Doron Talmon, guitarist Amir Zeevi and bassist Mati Gilad began performing together around Tel Aviv.

The 20-something musicians said they went acoustic for purely practical reasons.

“We realized that an acoustic project would suit us better since it allows us to easily load the car and perform as we like, even in tiny remote venues,” Talmon told the Haaretz daily last year.

Their music has evolved since into what’s been called a tribute to American folk music in contemporary Hebrew.

“The narrative of the songs became more accentuated and it evolved and became more and more focused, so we are continuing as a trio,” Talmon said.

מתכוננים להופעה בגשר ???? מנגנים עם עוזי ואבנר ביום שמש קיצי! Avner Kelmer Uzi Ramirez. BPM Collegee

Posted by ‎Jane Bordeaux ג'יין בורדו‎ on Wednesday, March 9, 2016

They released their first album in 2014, which they financed entirely though online crowdfunding campaigns.

The “Ma’agalim” video was produced by Israeli animators Uri Lotan and Yoav Shtibelman.

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