Israeli fast Internet provider Teridion, which claims it can deliver Internet content twenty times faster than current solutions, emerged from stealth mode on Wednesday, and announced that it had just closed a $15 million second round of investment, bringing the company’s total fundraising to $20 million. For the past two years, Teridion has been providing fast Internet services to fifteen companies around the world – providing data with the best routes on congested web data highways to ensure the fastest possible data delivery time.
“The Internet is an incredibly powerful tool, but until now, we have struggled to take full advantage of its capabilities. It’s still common for us to fall victim to slow response times and volatile connections,” said Elad Rave, founder and CEO of Teridion. “We are breaking down these boundaries and providing users with a seamless Internet experience – no matter their location, device or application. It’s our goal to bring customer loyalty to the forefront, and the funding and general availability of our product are major steps in this direction.”
The latest investment round was led by JVP, Magma and Singtel Innov8. With the new funds – and now that Teridion has “gone public” with its technology – the company said it would “accelerate its go-to-market strategy and grow its team both in the US and internationally.”
Despite record “official” speeds for data reported by Internet service providers – today, connection speeds of 100 megabytes per second is rather standard in many places – poll after poll shows that users feel that things are slowing down, not speeding up. One reason for this, according to Teridion, is the way Internet data is funneled – with ISPs choosing the most cost-efficient methods of delivery, without taking into account what that data consists of.
Cache is king?
The Internet relies on a series of cache servers to deliver content; that’s how it was designed when web content became accessible to the public over two decades ago. The server of a news site that constantly updates its content, for example, would probably have a hard time keeping up with all the connections made directly to it when a big story breaks; but with the updated content distributed to cache servers around the world, ISPs can direct traffic to the updated “mirror” of the original site that resides not on the news site’s server, but on a cache server, distributing the connection load and speeding things up for everyone.
That works fine, of course, for news sites, and for static web pages that are not constantly updated – but it does nothing at all for personal web content, like dynamic social media pages (Facebook, Twitter, etc.) which change and need to be updated from millisecond to millisecond for users around the world. That data cannot be cached because it hasn’t been created yet, and with social media, video, and other personalized content the biggest growing component of Internet use, connections are being stymied as traffic overwhelms available resources.
Teridion solves this by creating a “heat map” of Internet routers and servers where data is channeled through. The Teridion solution can transfer content via the most speed-effective route, without the need to install new servers or other equipment. Teridion software agents sit on strategically-located servers around the world, The agents report on the congestion coming into and going out of their connections, and automatically route the data of a Teridion customer through the fastest route possible.
Customers don’t have to do a thing other than sign up; there is no hardware or software to install, Teridion said. The connections are made via IBM’s SoftLayer cloud infrastructure, and IBM has been working with the company to help develop the product. Among Teridion’s current customers, the company said, was an increase in data transfer speeds of up to 20X.
That was confirmed by Itay Sagie, co-founder of Israeli start-up Lexifone, which provides automatic translation services for Internet phone calls – exactly the kind of personalized content that cannot be cached or stored. “The Teridion network permits us to extend our services globally without excessive infrastructure build out and cost,” said Sagie. “We can now develop our applications knowing that the network just works.”
“Teridion is disrupting a 20-year old approach to content delivery with a product that, simply put, makes the Internet much faster.” said Jeff Karras, managing director at Singtel Innov8, one of the company’s investors. “We’re excited to help Teridion grow, while also adopting its technology to create a faster, more seamless Internet experience for the Singtel Group’s customers.”