Starbucks is in advanced talks to buy 10 percent of Israeli home soda machine company SodaStream, an Israeli business daily reported.
Shares of SodaStream jumped more than 10 percent following the report Wednesday in Globes.
The newspaper said that an announcement of the purchase, at a company value of $1.1 billion, is expected “soon.”
Starbucks left the Israeli market about a decade ago, after Israeli customers indicated their preference for purchasing their coffee from other companies.
Neither company would comment in the media to the report.
Get The Times of Israel's Daily Edition
by email and never miss our top stories
By signing up, you agree to the
terms
SodaStream has been in the news in recent months following the signing of actress Scarlett Johansson as a spokeswoman for the company.
Johansson resigned as a global ambassador for Oxfam over her position with the company, which operates a factory in the West Bank and employs both Jewish and Palestinian workers.
Help us report truthfully on social media
As a multimedia journalist, my job is to take the quality, fact-based journalism produced by The Times of Israel newsroom and make it accessible across every platform — from Instagram posts to podcasts to short-form videos.
This is how many, especially young people, consume news these days. But misinformation is rampant on social media. Our team at ToI produces accurate, responsible short-form reporting on Israel and the Jewish world.
If you believe in the importance of factual social media journalism, please consider joining our reader support group, The Times of Israel Community. Your financial support is essential to sustain responsible multimedia reporting.
— Gabriella Jacobs, multimedia journalist
Support our work
Support our work
Already a member? Sign in to stop seeing this
You're a dedicated reader
We’re really pleased that you’ve read X Times of Israel articles in the past month.
That’s why we started the Times of Israel - to provide discerning readers like you with must-read coverage of Israel and the Jewish world.
So now we have a request. Unlike other news outlets, we haven’t put up a paywall. But as the journalism we do is costly, we invite readers for whom The Times of Israel has become important to help support our work by joining The Times of Israel Community.
For as little as $6 a month you can help support our quality journalism while enjoying The Times of Israel AD-FREE, as well as accessing exclusive content available only to Times of Israel Community members.
Thank you,
David Horovitz, Founding Editor of The Times of Israel
Join Our Community
Join Our Community
Already a member? Sign in to stop seeing this
Add ToI as a Preferred Source on Google
