John Cleese as a Western general in a 'Sababa Egozim' commercial (photo credit: Youtube screen capture)
Nobody expects the Spanish Inquisition, or John Cleese ordering a strike on Iran.
And yet, in a new Israeli commercial, the British comedian and former Monty Python member appears to approve a strike on the Islamic Republic, along the way promoting Sababa Egozim chocolate-hazelnut spread.
The commercial, released on YouTube Thursday, features a group of Israeli military leaders entreating a trio of Western generals, led by Cleese as “General Rogers,” to approve an attack on an unnamed target, saying they “will be in and out in 33 minutes” and that “we have the right to defend ourselves!”
Cleese then takes a taste of a conveniently-located container of the sweet spread and dryly says “Sababa Egozim,” which the Israelis take as permission to order a strike.
Get The Times of Israel's Daily Editionby email and never miss our top stories
“Sababa” means “cool” in Israeli slang (taken from the Arabic, like many Hebrew slang words) and “egozim” are “nuts.” Put together, though, the term is slang for “super cool” or “hell yeah.”
It's not (only) about you.
Supporting The Times of Israel isn’t a transaction for an online service, like subscribing to Netflix. The ToI Community is for people like you who care about a common good: ensuring that balanced, responsible coverage of Israel continues to be available to millions across the world, for free.
Sure, we'll remove all ads from your page and you'll unlock access to some excellent Community-only content. But your support gives you something more profound than that: the pride of joining something that really matters.
We’re really pleased that you’ve read X Times of Israel articles in the past month.
That’s why we started the Times of Israel - to provide discerning readers like you with must-read coverage of Israel and the Jewish world.
So now we have a request. Unlike other news outlets, we haven’t put up a paywall. But as the journalism we do is costly, we invite readers for whom The Times of Israel has become important to help support our work by joining The Times of Israel Community.
For as little as $6 a month you can help support our quality journalism while enjoying The Times of Israel AD-FREE, as well as accessing exclusive content available only to Times of Israel Community members.
Thank you, David Horovitz, Founding Editor of The Times of Israel