JTA — A marketing campaign for “The Marvelous Mrs. Maisel” was so popular that the police had to shut it down briefly.
To advertise the hit series, Amazon partnered with businesses in and around Los Angeles to offer 1950s era prices for a day — the same prices the characters from the show would have paid.
On Thursday, customers could buy movie tickets for 51 cents, slices of pie for 30 cents and gas for 30 cents a gallon.
The gas promotion was so popular that police had to shut it down temporarily because the cars lining up were leading to traffic jams, ABC 7 reported.
In the hit series, which was nominated recently for a slew of Emmys, Jewish housewife Midge Maisel decides to pursue a career as a comedian in late 1950s New York.
In May, the series did a similar stunt at the Carnegie Deli in New York.
The Times of Israel covers one of the most complicated, and contentious, parts of the world. Determined to keep readers fully informed and enable them to form and flesh out their own opinions, The Times of Israel has gradually established itself as the leading source of independent and fair-minded journalism on Israel, the region and the Jewish world.
We've achieved this by investing ever-greater resources in our journalism while keeping all of the content on our site free.
Unlike many other news sites, we have not put up a paywall. But we would like to invite readers who can afford to do so, and for whom The Times of Israel has become important, to help support our journalism by joining The Times of Israel Community. Join now and for as little as $6 a month you can both help ensure our ongoing investment in quality journalism, and enjoy special status and benefits as a Times of Israel Community member.