‘Marvelous Mrs. Maisel’ 1950s price campaign forces brief police shutdown
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‘Marvelous Mrs. Maisel’ 1950s price campaign forces brief police shutdown

To advertise hit series, Amazon offers midcentury prices around Los Angeles, including gas for 30 cents a gallon

A Chevron gas station offered gas for 30 cents a gallon during the Amazon Studios "Maisel Day" in Santa Monica, Calif., Aug. 15, 2019. (Morgan Lieberman/Getty Images via JTA)
A Chevron gas station offered gas for 30 cents a gallon during the Amazon Studios "Maisel Day" in Santa Monica, Calif., Aug. 15, 2019. (Morgan Lieberman/Getty Images via JTA)

JTA — A marketing campaign for “The Marvelous Mrs. Maisel” was so popular that the police had to shut it down briefly.

To advertise the hit series, Amazon partnered with businesses in and around Los Angeles to offer 1950s era prices for a day — the same prices the characters from the show would have paid.

On Thursday, customers could buy movie tickets for 51 cents, slices of pie for 30 cents and gas for 30 cents a gallon.

The gas promotion was so popular that police had to shut it down temporarily because the cars lining up were leading to traffic jams, ABC 7 reported.

In the hit series, which was nominated recently for a slew of Emmys, Jewish housewife Midge Maisel decides to pursue a career as a comedian in late 1950s New York.

In May, the series did a similar stunt at the Carnegie Deli in New York.

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