Rothschild Blvd to become Innovation Blvd for a day

Trendy Tel Aviv street to host innovation events on September 27 as part of DLD conference and events

Shoshanna Solomon was The Times of Israel's Startups and Business reporter

Tel Aviv's Rothschild Blvd. holds innovation events in 2015 (Courtesy: Municipality of Tel Aviv Yafo)
Tel Aviv's Rothschild Blvd. holds innovation events in 2015 (Courtesy: Municipality of Tel Aviv Yafo)

Israel’s trendy Rothschild Boulevard will be transformed into “Innovation boulevard” for a day next week to celebrate the city’s standing in the so called Start-up Nation and as an innovation festival takes place in the Mediterranean city that never sleeps.

Held between Sept. 24 and 29, the DLD Innovation festival will take place in conjunction with the Digital-Life-Design conference in Tel Aviv that is expected to attract Israeli and international entrepreneurs and investors to discuss tech matters, business, funding issues and provide a venue for entrepreneurs and investors to meet and make deals. Modeled after the DLD events in Germany, the Israeli version is organized by start-up guru Yossi Vardi.

As part of the innovation festival, and a smart cities summit that will be held as part of the activities, Tel Aviv municipality is planning to transform Rothschild Boulevard, which is at that heart of the city’s financial district and has its sidewalks peppered with restaurants and coffee shops, into a showcase on September 27 of interactive and virtual reality displays, robots, talking trees and video and street art that will be open and free to the public.

Musical projects that combine technology, art, games and start-ups will be on display, as well as digital technologies that enable three dimensional textiles, and knitware that increases body heat when rubbed.

The innovation festival will include more than 100 tech events in the city this year, the municipality said in a statement.

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