Sony TV wades into Israeli market
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Sony TV wades into Israeli market

US television giant signs landmark deal with Dori Media, an Israeli-Argentinian production company

Sony Pictures has signed a landmark deal with Dori Media. (photo credit: Wikimedia Commons)
Sony Pictures has signed a landmark deal with Dori Media. (photo credit: Wikimedia Commons)

Dori Media, the influential Israel-based production company, has signed a landmark deal with Sony Pictures Television.

The deal, announced Tuesday in The Hollywood Reporter, will see Sony taking a 50 percent stake in Dori’s Viva and Viva Plus networks, two Israeli cable channels which carry Spanish-language soap operas in Israel.

This is Sony Pictures’ first-ever venture into the Israeli television market.

Dori Media, which is run by Israeli-Argentinian businessman Yair Dori, gained a foothold in the television market by exporting Argentinian telenovellas to Israeli television. The company maintains joint headquarters in Tel Aviv and Buenos Aires and is also one of the major players in the Israeli format-export business, in which concepts for television programs are sold from Israel to networks around the world.

The same deal will also see Sony acquire half of Viva Walla, Dori’s Israeli video-on-demand service, as well as 50 percent of their Indonesian offering Baby TV, according to The Hollywood Reporter.

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