Businesses today implement various platforms to boost their sales and marketing figures. Out of all, the conventional telemarketing is still one of the strongest and the most used methods which gives guaranteed results, whether it may be lead generation or closing sales. It’s a way ahead of other methods which are widely used in today’s time. Though it may have its own pros and cons, it is one of the most important methods of increasing sales owing to its innumerable benefits and who knows this better than Ryan Mitchell Rios, who has rewritten the history of the telemarketing industry with his passion and in-depth knowledge about the craft. Having grasped the subject to its core, he throws light on the subject of telemarketing and why it is an important arm of any business which wants to take long strides and race far ahead of competition.
Following are some factors, according to Ryan, that explain why telemarketing is important for a company’s growth:
• Enhances brand value: Telemarketing helps in spreading the word about your company, which directly impacts its brand awareness.
• Helps in marketing your products or services to the right customer base: The history of your company reaches a wide range of targeted customer base, a few of which might turn up to be your prospective customers. In a way, it enhances the possibility of your brand landing up where it should rightly reach.
• The only option that gives you an in person follow up: Unlike other methods like social media or email marketing, which are more advanced but fail to give instant responses, which is one of the biggest reasons why telemarketing is advantageous as you get instant feedback from the customer and get to know the interests of the person on the other side of the line by judging their conversation that helps you scrutinize the situation going forward and take appropriate steps.
Ryan has been in the sales field and has donkey years of experience behind him, which makes him come to the conclusion that nothing beats a strategized telemarketing plan which has high potential to reach and close sales targets as planned.
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