Bar Refaeli to star in ad with ‘world’s hottest felon’
Carolina Lemke announces Jeremy Meeks, whose mugshot launched his modeling career, will be in company’s upcoming campaign
Joshua Davidovich is The Times of Israel's Deputy Editor
Model Jeremy Meeks has been behind bars. Now he’ll be behind Bar.
Sunglasses fashion house Carolina Lemke will get a bit shadier, teaming up Israeli supermodel Bar Refaeli with hottie felon Meeks, the company said.
“There has never been a mix like this,” the company wrote on Facebook Wednesday.
מיקס כזה עוד לא היה…בר רפאלי & ג'רמי מיקס (הידוע בכינויו: "האסיר החתיך בעולם")#בקרוב#carolinalemkeberlin#carolinalemkeoptic
Posted by Carolina Lemke | קרולינה למקה on Wednesday, August 30, 2017
Meeks won international fame in 2014 after his smoldering mugshot went viral following an arrest in California. Since being released from prison where he served time on a felony firearms possession charge, Meeks has become a successful model and regular tabloid presence.
Refaeli, a part owner of Carolina Lemke who has faced her own troubles with the law over suspected tax evasion, has been modeling for the company since 2014.
