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Barca premieres interactive soccer exhibit in Israel

If Israeli fans can’t get to Barcelona, the football club will come to them

Jessica Steinberg covers the Sabra scene from south to north and back to the center.

'Barça, The Exhibition', an interactive exhibit of the Barcelona soccer club, will open on July 15 through August 31 at Holon's Toto Arena (Courtesy Proactiv, FC Barcelona)
'Barça, The Exhibition', an interactive exhibit of the Barcelona soccer club, will open on July 15 through August 31 at Holon's Toto Arena (Courtesy Proactiv, FC Barcelona)

If Israeli soccer fans can’t get to Barcelona, the team will come to them, with an interactive exhibit opening in Israel before making its way around the globe.

Barça, The Exhibition will run July 15 through August 31 at Holon’s Toto Arena, produced by a group of Israeli promoters and supported by the Spanish Embassy in Israel.

Israeli fans tend to be top ticket buyers for games at FC Barcelona’s Camp Nou Stadium. Now the team known for legendary player Lionel Messi is bringing its new exhibit to Israel.

Fans can simulate dribbling a soccer ball with Messi or shooting a ball toward goalkeeper Marc-Andre ter Stegen, the German who plays for the Spanish club.

‘Barça, The Exhibition’, an interactive experience with the Barcelona soccer club will open on July 15 through August 31 at Holon’s Toto Arena (Courtesy Proactiv, FC Barcelona)

The interactive exhibit shows the journey of a boy joining La Masia, the soccer club’s youth academy, from the time he dons the club uniform through his collection of game trophies until he becomes a player in the club’s top team.

The 1,500-square meter exhibit is spread throughout eight rooms, and includes a space to kick and pass a ball, and the ability to interactively step onto the Camp Nou pitch, to the cheers of the crowds in the stands.

“It is another step in our wish to get closer to our fans, especially in the times in which we live,” said Joan Laporta, president of FC Barcelona. I invite all our fans in Israel to enjoy the experience.”

Tickets for Barça, The Exhibition will go on sale Monday, May 10, at the Ticketmaster website.

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