Iran takes down billboard of famous women in hijab after some object to being used

TEHRAN, Iran — A photomontage of dozens of renowned Iranian women all observing hijab disappeared from a Tehran billboard Friday within 24 hours of going up, after drawing criticism amid protests over Mahsa Amini’s death.

Iran has been gripped by a month of protests since Amini died after being arrested by the morality police in Tehran for allegedly violating the country’s strict dress code for women.

The street violence has led to dozens of deaths, mostly of protestors but also members of the security forces, and hundreds have been arrested.

The original billboard appeared early Thursday on Valiasr Square, in downtown Tehran, bearing a photomontage of an array of celebrities around the slogan “The women of my homeland, Iran.”

Among them were athletes, political figures and scientists such as late mathematician Maryam Mirzakhani, early 20th-century revolutionary figure Bibi Maryam Bakhtiari and poet Parvin E’tesami.

But on Friday morning, the photomontage was replaced by a white background, although the new version retained the slogan.

The huge billboard of Tehran’s Valiasr Square, used by IRGC’s cultural arm for propaganda purposes, has changed its face to depict pictures of female artists, poets and athletes along with the words The Women of Iran.
So far two artists have called for removal of their photos. pic.twitter.com/FjyS6BFHfR

— Iran International English (@IranIntl_En) October 13, 2022

Fars news agency said the move came after some of those featured had asked for their pictures to be removed, citing a “lack of coordination” with them.

Others criticized the billboard for featuring women who had removed their headscarves during the recent protests, it added.

Iranians drive past a huge billboard which reads in Persian, ‘The women of my land, Iran,’ in Valiasr Square in the capital Tehran, on October 14, 2022. The billboard, originally showing a montage of Iranian women who all observed the hijab, was changed a day after it was put up due to some of those featured asking for their pictures to be removed, local media reported. (Photo by AFP)

Award-winning Iranian actress Fatemeh Motamed-Arya demanded her picture be removed in an emotional video that went viral on social media.

“I am Mahsa’s mother, I am Sarina’s mother, I am the mother of all the children who are killed in this land, I am the mother of all Iran, not a woman in the land of killers,” Motamed-Arya said.

She appeared in the video without a hijab headscarf, seemingly in a vehicle as it passed Valiasr Square.

Well known Iranian actress Fatemeh Motamed-Arya shares an emotional video in response to her face and name being used by the Islamic Republic on a propaganda banner.

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I translated her words and put subtitles on.#IranProtests#فاطمه_معتمد_آریا#تظاهرات_سراسرى pic.twitter.com/k9MgpiqfXz

— Mo ????????????✊???? (@MozFrame) October 13, 2022

The billboard was raised by Owj Arts and Media Organization, known for pro-revolutionary films and cultural production.

The decision to remove the pictures was taken after “controversies and reactions,” the organization said in a statement carried by state news agency IRNA.

The billboard on Valiasr Square often features symbolic murals related to religious, social and political themes.