Your brand is much more than what people see from the outside; it is about who you are, what you stand for, and what you want to achieve at the end of it all. Building a successful brand requires a lot of personal investment and discipline. Cultivate Lasting Symphony (CLS) is a brand that has shown immense growth from the get-go.
Since its establishment, CLS has become known for its authentic and unique experience that helps people discover their potential and manufacture breakthroughs in their lives. Craig Siegel, the founder of CLS, says what life has taught him is that it’s not a one-size-fits-all solution when it comes to personal development. At CLS, they have taken it upon themselves to customize each and everyone’s experience to fit their particular situation.
In building a brand, the first and most crucial step is establishing the brand’s purpose. To Craig, running CLS is not about the money, but about creating an experience to help people make real, tangible changes in their lives. Within one year of start-up, CLS was a seven-figure business, having sold multiple coaching programs and launched the CLS Experience podcast.
As a brand, CLS always aims for consistency. This gives them an upper edge when it comes to finding and retaining clients.
Craig has always been passionate about helping people become better in matters of personal development, and his goal is to help more people realize their potential. By doing so, Craig is shining a light into the lives of his clients and helping them manufacture breakthroughs in all facets of their lives.
Craig considers himself to be a bit of a risk-taker. He believes life is too short to not take chances. To achieve your goals, you should be willing to take risks. In life, risks are inevitable, and there is no way to know the outcome of a risky situation unless you take that risk. Craig left his previous business to follow his passion for helping others. He notes the reason most people find it hard to tap into their inner magic is that a lot of them work in jobs they are not passionate about. CLS aims to help you find your purpose in life by revamping your mindset and perspective.
In this digital age, having a strong online presence is important. CLS focuses on growing its online presence on Instagram, Facebook, YouTube, and other social platforms. What makes having an online presence more appealing is that people can interact with your brand no matter where they are. Craig and CLS have been featured in major news publications such as Entrepreneur, Yahoo Finance, and Thrive Global.
In theory, there are no limits to an individual’s personal growth. In the future, Craig aims to start a foundation that he wants to call Special People Rise. The foundation is meant to help mentor kids and provide them with a source of relevant knowledge that they can put into practice as they grow up. CLS is more than a brand; it’s a movement that knows no limits!
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