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Synthetic biology and artificial intelligence are set to change all aspects of our lives

Prof. Noam Lemelshtrich Latar
Head of Innovation Center Reichman University
Chair of Daniel Pearl International Journalism Institute (DPIJI)
Chair of the Asper Institute for New Media Diplomacy
Former Founding Dean of Sammy Ofer School of Communications, Reichman University, Herzliya
Photo by: Gabi Dagon
Prof. Noam Lemelshtrich Latar, Head of Innovation Center Reichman University, Chair of Daniel Pearl International Journalism Institute (DPIJI), Chair of the Asper Institute for New Media Diplomacy and Former Founding Dean of Sammy Ofer School of Communications, Reichman University, Herzliya Photo by: Gabi Dagon

Reichman University’s new Innovation Institute, which is set to formally open this spring under the auspices of the new Graziella Drahi Innovation Building, aims to encourage interdisciplinary, innovative and applied research as a cooperation between the different academic schools. The establishment of the Innovation Institute comes along with a new vision for the University, which puts the emphasis on the fields of synthetic biology, Artificial Intelligence (AI) and Advanced Reality (XR). Prof. Noam Lemelshtrich Latar, the Head of the Institute, identifies these as fields of the future, and the new Innovation Institute will focus on interdisciplinary applied research and the ramifications of these fields on the subjects that are researched and taught at the schools, for example, how law and ethics influence new medical practices and scientific research.

Synthetic biology is a new interdisciplinary field that integrates biology, chemistry, computer science, electrical and genetic engineering, enabling fast manipulation of biological systems to achieve a desired product.

Prof. Lemelshtrich Latar, with Dr. Jonathan Giron, who was the Institute’s Chief Operating Officer, has made a significant revolution at the University, when they raised a meaningful donation to establish the Scojen Institute for Synthetic Biology. The vision of the Scojen Institute is to conduct applied scientific research by employing top global scientists at Reichman University to become the leading synthetic biology research Institute in Israel. The donation will allow recruiting four world-leading scientists in various scopes of synthetic biology in life sciences. The first scientist and Head of the Scojen Institute has already been recruited – Prof. Yosi Shacham Diamand, a leading global scientist in bio-sensors and the integration of electronics and biology. The Scojen Institute labs will be located in the Graziella Drahi Innovation Building and will be one part of the future Dina Recanati School of Medicine, set to open in the academic year 2024-2025.

Synthetic biology is expected to advance the field of personalized medicine, in which physicians provide modified treatments and drugs to fit patients’ DNA. As a part of the new medical school, for example, scientists at the Scojen Institute will use genetic engineering to develop treatments for various health conditions and diseases, such as Alzheimer’s.  According to Prof. Lemelshtrich Latar, “The integration of AI and synthetic biology will lead the global research and industry that will affect all aspects of human lives including health, sustainability and the social sciences. I am delighted our new innovation center was successful in introducing this very important field of science to become an integral part of Reichman University and its future medical school.”

Learn more about Innovation Institute

The new Innovation Institute also houses the Advanced Reality Lab (ARL), which examines, from multi-disciplinary perspectives, how digital technologies impact our lives. Headed by Prof. Doron Friedman from the Sammy Ofer School of Communications along with professors from other schools, the lab’s projects cover human communication, neurophysiology, psychology, computer science, art, and collaboration with the industry.

According to Prof. Lemelshtrich Latar, “Augmented Reality is becoming a very important field. It employs immersive technologies for teaching and research that were proven to be very effective in affecting our cognition. AR for example, is becoming a very important tool in medical education and our advanced AR labs will be used extensively in teaching our medical school students.”

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