Seriously?
Pre-salted water for your seder
Food maker in London thinks kosher consumers will shell out for the Passover necessity
Renee Ghert-Zand is the health reporter and a feature writer for The Times of Israel.
Frazzled cooks no longer need to strain themselves mixing salt into water. (Facebook)
Move over, bottled water. Here comes bottled salt water — for your seder, obviously.
Hoffman’s, a kosher food manufacturer in North London, is banking on consumers’ desire to prepare one less item for the holiday meal — and on their willingness to shell out just under £1 for it instead.
Is a sucker born every minute, or will thankful customers snatch those kosher-for-Passover jars off grocery store shelves? Hoffman’s post-Pesach sales figures will tell.
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