Waze hires the celebrity set
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Waze hires the celebrity set

The navigational app is now using entertainer Yuval Hamevulbal to narrate directions

Jessica Steinberg covers the Sabra scene from south to north and back to the center.

Yuval Hamevulbal, a popular TV character among the preschool set (Courtesy Yuval Hamevulbal)
Yuval Hamevulbal, a popular TV character among the preschool set (Courtesy Yuval Hamevulbal)

If you’ve gotten used to the familiar female voice narrating directions for the navigational app Waze, hold on to your hats. It seems that the comical children’s personality, Yuval Hamebulbal (Yuval the Confused), played by entertainer Yuval Shem Tov, will soon be giving out the (Hebrew) directions, as well.

Dressed in his trademark yellow T-shirt with a large blue star situated front and center, the comic was interviewed for Channel 10’s “Good Evening with Guy Pines” while in the recording studio taping snippets of typical Waze directions.

“At the roundabout, take the second left,” he read, in his familar, raspy tone; a goofy laugh emerging whenever he got confused. “After 200 meters, turn right.”

“I’ve got five kids,” said Shem Tov, “and I know what it’s like to have them all in the car. You’ll do anything to entertain them.”

Shem Tov isn’t the first celebrity narrator that Waze has employed. The social navigation app recorded comedian Kevin Hart back in November:

Google bough the Israeli mapping service in July for a reported $966 million.

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