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Alec Baldwin gives nod to YES in ad

The actor stars in a commercial announcing the Israeli satellite TV company’s new video-streaming content

Jessica Steinberg, The Times of Israel's culture and lifestyles editor, covers the Sabra scene from south to north and back to the center

Alec Baldwin and his wife, Hilaria Photo credit: Thomas Georges Biard/CC-BY-SA-3.0)
Alec Baldwin and his wife, Hilaria Photo credit: Thomas Georges Biard/CC-BY-SA-3.0)

Actor Alec Baldwin was paid $500,000 to star in a new commercial for Israel’s YES satellite television, according to celebrity watcher Guy Pines.

The former “30 Rock” star shot the feature film-styled commercial in New York City as part of the company’s advertising campaign promoting its new, video-streaming content to be launched soon.

Baldwin told the “Good Evening with Guy Pines” reporter that he was annoyed he didn’t get brought to Israel to shoot the commercial.

“Why wasn’t this shot in Israel?” asked Baldwin. “I want to come to Israel and I want to stay in a beautiful hotel.”

The 56-year-old actor also commented it doesn’t make a difference what a commercial is advertising or where it will be shown — “it could be an Israeli bank,” he said — as long as it’s fun.

Baldwin is between projects at the moment, having completed seven seasons of the “30 Rock” TV show, gotten remarried (to a yoga teacher) and becoming the father of a 14-month-old baby daughter.

Last February, he wrote in a 5,000-word New York Magazine essay that he was quitting public life and leaving New York.

“It’s good-bye to public life in the way that you try to communicate with an audience playfully like we’re friends, beyond the work you are actually paid for,” he told writer Joe Hagan.

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