US convenience store mega-chain 7-Eleven opens its first store in Israel.
The shop in Tel Aviv’s Dizengoff center is the first of an expected several hundred to open in the next three years.
The opening was marked by long lines as Israelis clamored to try their signature items like Slurpees.
In Israel, the chain will be a partnership between 7-Eleven and Israel’s Electra Consumer Products.
7-Eleven, with its catchphrase “Oh Thank Heaven For 7-Eleven,” has 77,000 stores in 18 countries.
Appliance maker Electra Consumer Products has been building its food division and in May acquired control of the Yeinot Bitan supermarket chain, which has around 200 stores across Israel.
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