Catering to the local population, McDonald’s announced Thursday that for the first time in Israel — or anywhere else in the world — its local branches will sell a selection of fast food dishes in pita bread.
The McKebab and McFalafel — which will both include tahini, lettuce, tomato, onion, and pickles — will become regulars on the new menu from next month. A crispy chicken serving will also be available in pita bread.
Those hoping to taste a burger in a pita will be disappointed, however. That particular combination will not be offered.
Filled pitas will only be sold as individual items and not offered as part of meal deals.
Pitas will start being offered on the menu from July 7, the company said.
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A man walks into a McDonald’s restaurant in central Jerusalem, on April 13, 2016. (Nati Shohat/Flash90/File)
Though the pitas will be a first, McDonald’s did try selling falafel and kebabs around 10 years ago, served up in a tortilla. The chain said that this time around it will use an improved recipe for its falafel, Channel 12 news reported.
The McDonald’s restaurant chain is the largest fast-food chain in Israel, operating some 210 branches throughout the country.
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