Pro-Palestinian activists to crash Pharrell Williams concert
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Pro-Palestinian activists to crash Pharrell Williams concert

US singer faces protest at South Africa performance over partnership with retail group Woolworths

Pharrell Williams has come under pressure from BDS for partnering with South African retail group Woolworths (Screenshot from YouTube)
Pharrell Williams has come under pressure from BDS for partnering with South African retail group Woolworths (Screenshot from YouTube)

Grammy award-winning American musician Pharrell Williams will face a protest by thousands of Palestinian supporters at a concert in Cape Town on Monday, organizers of the demonstration said.

Members of the pro-Palestinian Boycotts, Divestment and Sanctions movement are campaigning against the singer’s partnership with major South African retail group Woolworths, over its imports from Israel.

The South African branch of the BDS movement vowed to hold “the largest protest any artist would have faced since the end of apartheid” at Pharrell’s concert at Cape Town’s Grand West Casino.

On Friday the group won a court battle against an attempt by Cape Town authorities to limit the number of demonstrators to 150, and said it expected 40,000 people to turn out.

Earlier this year, Pharrell became Woolworths’ new style director “in a ground-breaking collaboration across a series of sustainability-focused projects”, the upmarket retailer said.

Pharrell Williams in a promotional campaign for retail group Woolworths (Screenshot from YouTube)
Pharrell Williams in a promotional campaign for retail group Woolworths (Screenshot from YouTube)

The BDS movement accuses Woolworths of importing Israeli agricultural produce from the occupied territories, a charge the company denies.

It says less than 0.1 percent of its food products are sourced from Israel, and the imports comply fully with South African government guidelines.

Pharrell shot to stardom in 2014 with his global hit “Happy,” which sparked a wave of cover videos on the Internet including a number of Israeli versions.

The BDS movement said that if Pharrell wanted to make the world “happy”, he should join “the growing list of artists from Stevie Wonder to Lauryn Hill, Alice Walker, Roger Waters and others who have backed the non-violent BDS movement.”

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