Trump tweet puts Nordstrom on the rack over Ivanka
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Trump tweet puts Nordstrom on the rack over Ivanka

Luxury chain treating ‘great person’ Ivanka ‘so unfairly’ by dumping her fashion brand, says president

Sue Surkes is The Times of Israel's environment reporter.

Jared Kushner and wife, Ivanka Trump, attending the 'Manus x Machina: Fashion in an Age of Technology' Costume Institute Gala at the Metropolitan Museum of Art in New York City, May 2, 2016. (Mike Coppola/Getty Images for People.com, via JTA)
Jared Kushner and wife, Ivanka Trump, attending the 'Manus x Machina: Fashion in an Age of Technology' Costume Institute Gala at the Metropolitan Museum of Art in New York City, May 2, 2016. (Mike Coppola/Getty Images for People.com, via JTA)

United States President Donald Trump on Wednesday diverged from the senatorial to the sartorial to give the luxury department store chain Nordstrom a dressing down for dumping daughter Ivanka Trump’s fashion brand.

The company said its decision was driven by poor sales and was unconnected to any political stance involving the president’s eldest daughter.

Trump the father disagreed.

“My daughter Ivanka has been treated so unfairly by Nordstrom,” he tweeted. “She is a great person — always pushing me to do the right thing! Terrible!”

The move by Nordstrom, and a similar one by Neiman Marcus to pull Ivanka jewelry from the shelves, followed months of campaigns on social media against Ivanka Trump, who has come under criticism for some remarks by her father deemed divisive or discriminatory, and incompatible with her stated commitment to women’s rights.

Anti-Trump activists Shannon Coulter and Sue Atencio started the campaign under the headline “Grab Your Wallet” in reference to a lewd remark made by Donald Trump 10 years ago that came to light in a recording during the campaign. They aimed to pressure businesses not to offer Ivanka Trump products.

What started out as a list of retailers that do business with the Trump family, including stores that carry Ivanka Trump’s label, was moved to its own website, GrabYourWallet.org.

Since the campaign started, thousands have taken to Twitter to voice their support of the boycott.

JTA contributed to this report.

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