After causing uproar, Israeli musician Noga Erez clarifies she doesn’t back BDS

Singer had told UK magazine boycott movement ‘did an important job’ but should focus on ‘discourse and connection’; now she says: ‘I didn’t get how critical the choice of words is’

Electronic musician Noga Erez seen in a music video for her single 'Dance While You Shoot'. (Screenshot: Youtube)
Electronic musician Noga Erez seen in a music video for her single 'Dance While You Shoot'. (Screenshot: Youtube)

Israeli musician Noga Erez said Thursday that she had erred in making comments earlier this year that were understood as supporting the Boycott, Divestment and Sanctions movement against the Jewish state.

“I do not support BDS. And I never did. I love Israel and do not support any kind of boycott of my people and country,” Erez wrote in a Facebook post.

The response came after comments she made to Britain’s Huck magazine in March gained widespread media attention and criticism last week.

“I believe BDS did an important job in putting the spotlight on the situation, but I hope all the effort, time, and money they put into it will be invested in discourse and connection,” she told the London-based magazine at the time.

“There are a lot of people on both sides who want it. Governments will not do it, it is very difficult to do. It’s from the inside, and that’s what makes the conflict deeper,” she added to the magazine.

The Palestinian-led international boycott movement seeks to pressure Israel over its policies toward the Palestinians in the West Bank and Gaza. Israel has taken a hardline approach against it, passing a law barring foreign supporters of the movement from staying in Israel.

On Thursday, after a week of online backlash, Erez said her choice of words had been wrong since they fueled media headlines that only focused on the remark that “BDS did an important job.”

Erez said she had thought the answers she gave to the magazine would be quoted verbatim, and that certain parts wouldn’t be isolated “to make the headline sexier.”

“In my innocence, I did not understand how critical the choice of words is. How deceptive a word written in black and white can be. I was wrong. I have no complaints to anyone. No one promised me it would be a walk in the park. I learned the rules of the game the hard way,” she wrote to her fans.

The 31-year-old emerged into the electronic scene in 2016 with her first single, “Dance While You Shoot,” and has become a singular voice — and sound system — in the EDM, or electronic dance music scene worldwide.

The single, as well as another, “Off The Radar,” have been featured in two advertisements for the technology giant Apple.

Erez served in a musical unit in the army and then began working with local producer Ori Rousso to create what are now Erez’s familiar beat-driven sounds as the background for her thoughts and views on a wide range of issues, from politics and society to feminism.

Jessica Steinberg contributed to this report.

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