Prime Minister Naftali Bennett’s office announced Sunday the appointment of IDF Major Keren Hajioff as the premier’s spokesperson to international media.
The Prime Minister’s Office said that Hajioff previously served in the IDF Spokesperson’s Unit as the spokeswoman for the Northern Command, head of social media, and head of public diplomacy.
The statement said she has a bachelor’s degree in political science and a master’s degree in political communications from Bar-Ilan University.
Hajioff immigrated from London at the age of 18, after spending a gap year in Israel, and joined the IDF.
“Israel was important to me and I didn’t feel it was fair that others would have to serve in the army to ensure it could be a home for me as well,” she told the Aish.com website in an April interview.
She initially served in an artillery unit and, despite having poor Hebrew at the time, pushed to be allowed to take officer training, which she eventually completed.
“I love Israel and how our ancestors dreamed of being here, and the opportunity that this generation has to be a part of the story,” she told Aish. “Although it’s not my place to tell others what they should do, I do encourage people to look into what Israel has achieved because whatever you are interested in, there is an opportunity to pursue your own dreams and make a meaningful contribution here in Israel.”
The previous PMO foreign media spokesperson, Mark Regev, a former ambassador to the UK, stepped down in July.