Business speak Business speak

How do you say ‘deal’ in Hebrew?

‘Career-Focused Ulpan’ will launch October 13 with a special focus on business vocabulary and language skills for the office

Debra writes for the JTA, and is a former features writer for The Times of Israel.

A new Hebrew course will help Tel Aviv's Anglo immigrants gain confidence at work. (photo credit: Shutterstock/illustrative)
A new Hebrew course will help Tel Aviv's Anglo immigrants gain confidence at work. (photo credit: Shutterstock/illustrative)

Anglo olim living in Tel Aviv are getting a new leg up on their job search: a free ulpan course designed especially to boost their business vocabulary and help them feel more confident speaking in an office setting.

Called “Career-Focused Ulpan,” the new four-month intensive Hebrew course is a joint project of the Ministry of Immigrant Absorption, the Municipality of Tel Aviv and TLV Internationals, a non-profit organization representing and serving Western immigrants living in the city. Classes will launch on Sunday, Oct. 13 at Ulpan Neve Tzedek, on Lilienblum Street in Tel Aviv’s Neve Tzedek neighborhood, and meet every Sunday, Monday and Wednesday evening through early February.

To qualify for the free class, students must be new immigrants to Israel (three years in the country or less) and have already completed at least one government-sponsored Hebrew course. The initial pilot course will be limited to 25 students, and since many more have expressed interest, they will be selected based on matching skill levels and an expressed commitment to bolster their business-centric vocabulary. Registration is open and can be accessed here.

“We’ve had hundreds of people sign up,” says Jay Shultz, the founder and director of Tel Aviv Internationals. “I didn’t know there would be this much interest, but it’s been like wildfire.”

For those who register and don’t receive a slot in the first course, Shultz says not to worry – similar classes will be added in the future.

“You want a small class size for this,” he says, “Because it’s a focused ulpan on speaking in a business environment. Whether that’s learning for your job interview or business negotiation or just schmoozing around the water cooler, you can’t have a large class.”

Graduates of the Career-Focused Ulpan will receive a signed certificate from the Ministry of Education. That means they’ll have another certification they can add to their resumes — and hopefully the new vocabulary to describe it.

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