Forget ice: Take the hummus challenge

Soldiers want you to spread chickpea paste on your face and trash talk Hamas, or send them money

By Adiv Sterman 19 August 2014, 4:33 pm Edit

Adiv Sterman is a breaking news editor at The Times of Israel.

Ice Bucket Challenge out, Hummus Tub Challenge in.

Three IDF soldiers have given a twist to the popular internet meme to benefit the ALS Foundation in the fight against Lou Gehrig’s disease, smearing their faces in pasty hummus instead of pouring freezing cold water on their heads.

The soldiers said the absurd endeavor, which they called Hamas vs. Hummus, was meant to emphasize the many great qualities of the Middle Eastern dip in contrast with the lesser qualities of the Gaza-based terror group.

“Hamas is a terrorist organization that threatens the lives of both Palestinians and Israelis,” 26-year-old Corey Feldman, the brains behind the challenge, said in the video.

“Hummus, on the other hand, is delicious.”