Adding insult to injury Adding insult to injury

A chance to ‘sign’ Netanyahu’s cast

A new campaign by a disability rights group asks people to John Hancock the prime minister’s e-cast

Benjamin Netanyahu dribbles a soccer ball on his head during a light moment in 2012. (Yossi Zamir/Flash90)
Benjamin Netanyahu dribbles a soccer ball on his head during a light moment in 2012. (Yossi Zamir/Flash90)

A new public relations campaign, SignBibi, pokes fun at Prime Minister Benjamin Netanyahu’s recent leg injury, which he suffered during a friendly soccer match and which landed him in a cast for several weeks. The effort by disability rights group Accessibility Israel launched on Tuesday, and aims to spread awareness of the group’s struggle for more access for the disabled by asking the public to write a virtual message on the prime minister’s cast.

Prime Minister Benjamin Netanyahu in a cast after tearing his tendon in a friendly soccer match Monday (photo credit: GPO/Flash90)
Prime Minister Benjamin Netanyahu in a cast after tearing his tendon in a friendly soccer match Monday (photo credit: GPO/Flash90)

The Hebrew site asks: “Where were you when Bibi was put in a cast?”

“The prime minister being in a cast is no reason for jokes. Fine, maybe it is. This is your chance to sign Bibi’s cast, and to send him recovery wishes or any other messages that you see fit to be displayed on the famous cast,” reads the site.

People from around the country took the opportunity to write everything from jokes to complaints, including one from a person claiming to be Kadima leader Shaul Mofaz, calling the prime minister an idiot and promising to get even in the next elections. Here are a few of the other zingers:

“Bibi, speedy recovery! Now Messi can relax” — Ofir Kabla, Kiryat Yam

“Regards to Sara!” — unknown

“I recommend putting the cast in alcohol, it does wonders for the system,” — an activist, the north.

Some used the forum to post  aggressive comments on Netanyahu’s policies or on problems the country is facing. While some said Netanyahu deserved to be hurt, and others made racist comments, for the most part people wished the prime minister well and urged him to hurry back to work.

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