Government generates virtual Rosh Hashanah cards

Ahead of Rosh Hashanah, the Jewish new year, the Public Diplomacy and Diaspora Affairs Ministry is enabling Jews around the world to send holiday greetings via a customized electronic postcard, including a personalized message.

This year, the app also enables users to post their messages on Facebook.

The project, now in its second year, offers translation into seven languages (Hebrew, English, French, Russian, Spanish, Italian and German) and enables each user to send and receive greetings in his or her own language without knowledge of the other side’s language.

Public Diplomacy and Diaspora Affairs Minister Yuli Edelstein said, “In order to find a creative solution toward enhancing links between Israel and the Diaspora, we took the time-honored custom of sending Rosh Hashanah greeting cards and updated it for the Internet world of today.”