Event planners look to their caterers to take care of all the small details of their event, allowing them to concentrate on the “content” — the wedding, the guests, the conference workshops, and so on.
In a similar manner, Israeli-developed networking and event-planning app bizzabo has been developing one-stop-shopping services to enable it to cater to the online needs of event planners. This week — as competition grows in the event-planning space — the site announced a Wix-style website builder, adding to its bevy of offerings.
Bizzabo provides information about events — shows, seminars, demonstrations, projects, marathons, etc. — that are taking place in specific areas. Although it can be used for any kind of event in any kind of industry, it is the tech community that has embraced the company.
If, for example, IBM is running a seminar for developers interested in building apps for the IBM cloud, the company will use bizzabo to spread the word. Bizzabo users in the area get a message about the date on which the event is scheduled, and can register for it via the app.
With its new Event Website Builder, bizzabo allows event or conference organizers to build a custom event website within minutes. No prior coding or design experience is required, as is the case with tremendously popular services such as Wix.
With the tools available on the site, says bizzabo, event managers will have “full control over their web presence while providing attendees with a seamless registration experience. The result is the control to drive ticket sales and registrations, improving the overall event experience, and allowing event planners to focus more on event success than on ‘event maintenance.’”
In February, bizzabo launched its Event Success Platform, which rolls up numerous tools into a single interface. A typical organizer of a midsize conference can employ more than seven different tools to run a single event, such as ticketing platforms, email services, spreadsheets for contact management, polling solutions for collecting feedback, event apps for providing event info and networking, guest check-in software and more. With the tools provided by different sites, according to bizzabo, getting the information on a site’s success, as well as statistics on specific metrics, has been very challenging.
“The platform helps organizers measure success by generating real-time analytics on each feature giving a snapshot of all aspects of an event’s progress as it happens,” said the company. “The success dashboard allows organizers to deliver on measurable ROI to stakeholders, and track how are they doing compared to their goals.”
Bizzabo, established in 2012, faces a slew of competitors in what has become a hot market — among them apps and services like Evolvero, Eventbrite, Eventboost, and others, all of which target the burgeoning event business.
Bizzabo CEO and cofounder Eran Ben-Shushan claims that his app has what others don’t. “The solutions for event management available today are very ad hoc,” he said in an interview with The Times of Israel. “There is definitely a business opportunity for a company like ours, which has a great deal of experience in helping organizers build a community around event participants.”
The website builder is “a crucial component of our event success platform,” says CMO and cofounder, Alon Alroy. “Event organizers deserve a toolkit that allows for the ultimate event-planning experience from beginning to end, smoothly and without interruptions. Until now, many organizers have been tasked with comparing seven to 10 different tools throughout the lifetime of their event.
“By utilizing bizzabo’s Event Success Platform,” continued Alroy, “including our new Website Builder, every stage of the planning process can be easily tracked and implemented, right down to each event’s social footprint.”