Hipster retailer Urban Outfitters to open in Tel Aviv
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Hipster retailer Urban Outfitters to open in Tel Aviv

The American apparel brand makes its Israeli debut at Dizengoff Center, courtesy of the Fox Group

Jessica Steinberg covers the Sabra scene from south to north and back to the center.

An Urban Outfitters store in the UK (YouTube screen capture)
An Urban Outfitters store in the UK (YouTube screen capture)

Israeli hipsters may never have to shop abroad again, with the arrival of apparel company Urban Outfitters.

The trendy retailer is opening its first Israeli store in Tel Aviv’s Dizengoff Center.

A Fox Group spokesperson confirmed the store will be opening in a few months from now, and said additional Urban Outfitter locations would follow.

The group, which is traded on Nasdaq, its known for its funky combination of apparel, home furnishings and beauty products, appealing to customers who love bohemian, retro and alternative styling.

מוכנים לזה?😲 בעוד כמה חודשים זה קורה – Urban Outfitters נוחת בסנטר!🦄חשבנו להודיע לכם לפני, כדי שתוכלו לפנות מקום בארון לכל השופינג💕👢👒תייגו את מי שיצטרף אליכם לביקור הראשון בחנות!🛍

Posted by ‎דיזנגוף סנטר תל אביב‎ on Thursday, 19 October 2017

The original concept of Urban Outfitters was born in 1970, when a young retailer opened a store called Free People across the street from the University of Pennsylvania, selling secondhand clothing, furniture, jewelry and home decor for the college crowd.

The Urban Outfitters brand was later created out of the Free People concept catering to the hipster crowd, while Free People became its own, separate clothing brand. Anthropologie, another brand, was developed for the older Urban Outfitters customer, catering to affluent, creative 30- to 45-year-old women.

The flagship brand of Fox Group Israel, a retail clothing company that includes its own label as well as other franchises (Courtesy Fox Group)

Fox, the family-owned business known for its inexpensive T-shirts and sweatshirts emblazoned with the all-capital FOX name, has become Israel’s largest fashion group, bringing an assortment of brands to the Israeli shopping scene.

Besides Fox clothing and Fox Home, and its other Israeli brands, Laline, and Yanga, the group includes Charles and Keith, Mango and Sacks, American Eagle, Billabong, Nike, Children’s Place and now Urban Outfitters.

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