Israeli startup Wing Cloud emerges from stealth with $20 million in funding

Led by former software engineers at Amazon and Microsoft, Wing Cloud launches a single programming language model to simplify the complexity of cloud applications

Sharon Wrobel is a tech reporter for The Times of Israel.

Israeli startup Wing Cloud creates a single programming language model designed for cloud applications. (Courtesy)
Israeli startup Wing Cloud creates a single programming language model designed for cloud applications. (Courtesy)

Israeli startup Wing Cloud came out of stealth on Tuesday with $20 million in seed funding earmarked to launch a programming language that it says can speak cloud.

The Tel Aviv-based startup has secured $20 million in seed funding led by Boston-based venture capital firm Battery Ventures, Israel investment firm Grove Ventures, and Herzliya-based early-stage investor StageOne Ventures. Other investors include Israel-based venture firm Secret Chord Ventures, co-investment VC fund Cerca Partners, and New York-based VC firm Operator Partners. Angel investors include Datadog president Amit Agarwal; HashiCorp co-founder Armon Dadgar; Salto co-founder Benny Schnaider; and Stedi founder Zack Kanter.

Wing Cloud was founded in April 2022 by Elad Ben-Israel, a former senior software development engineer at Amazon, and Shai Ber, a former software development engineer at Microsoft and tech entrepreneur, who sold his company Aniways to Verizon in 2015.

The two founders set out to create a programming language designed for building applications that works across all cloud providers and services. It seeks to offer a solution for developers to deal with the increased complexity of cloud application deployments.

The rapid adoption of cloud computing has turned the cloud into a ubiquitous platform for running many types of applications. This in turn also introduced a new set of challenges for developers, which make it increasingly difficult to test and debug applications.

This is where Wing Cloud’s solution comes in. The startup’s cloud-oriented programming language, named Winglang, integrates cloud infrastructure and application code in one model. It also provides developers and operators with a visual cloud management solution through a shared, real-time view of an application’s architecture and data flow.

Wing Cloud founders Elad Ben-Israel (left) and Shai Ber. (Adi Lamm)

“We’re abstracting away a lot of the gritty details of building applications on top of cloud infrastructure,” said Ben-Israel, who serves as Wing Cloud’s CEO. “The cloud has evolved into an incredibly powerful computing platform, but customers still find themselves having to deal with burdensome tasks across security, networking, deployment and operations to build and manage even the simplest systems.”

Wing applications can be compiled to run inside a local cloud simulator for testing and debugging. The startup’s single programming language model works across compute platforms including AWS, Azure, GCP, and Kubernetes.

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