X to crack down on AI-generated war footage

Luke Tress is The Times of Israel's New York correspondent.

The social media platform X, formerly Twitter, will crack down on AI-generated war footage, says Nikita Bier, the company’s head of product.

“During times of war, it is critical that people have access to authentic information on the ground. With today’s AI technologies, it is trivial to create content that can mislead people,” Bier writes in a post.

X users who post “AI-generated videos of an armed conflict,” without stating that the footage was made with AI, will be suspended from the platform’s creator revenue sharing, Bier writes.

Creator revenue sharing allows eligible users to earn money on X. To earn eligibility, users must have a sizable reach.

If a user violates the AI policy a second time, they will be permanently suspended from earning revenue, Bier says.

X will identify AI content through community notes — a feature that allows users to flag falsehoods — or if the video has other signals of AI, Bier says.

Limiting the policy to users who earn revenue means most X users will not face any repercussions for posting fake footage. AI-generated photos will also not be limited by the new policy.

Rapidly improving AI technology has allowed members of the public who have little technical experience to create realistic videos and photos.

The fake content has proliferated on X since the start of the Iran war.

A fake video showing a massive missile bombardment of Tel Aviv, for example, has been shared widely and viewed millions of times.

Photos of Iranian girls’ bodies, also created by AI, have also been shared widely, including by the UN special rapporteur for the Palestinians, Francesca Albanese, and other purportedly legitimate sources.

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