Pop duo Static & Ben El sign with major US record label
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Changing their tune

Pop duo Static & Ben El sign with major US record label

The pair will work with Capitol Records to produce seven international albums over a 10-year period

Pop duo Static and Ben El perform at the Hebrew University in Jerusalem, on October 25, 2017 (Hadas Parush/Flash90)
Pop duo Static and Ben El perform at the Hebrew University in Jerusalem, on October 25, 2017 (Hadas Parush/Flash90)

Israeli pop duo Static & Ben El Tavori have signed a 10-year deal with major American record label Capitol Records.

The pair, who started as YouTube artists before becoming a national sensation with a series of hit songs, will produce seven international albums as part of the deal.

The deal was facilitated by Israeli-American billionaire Haim Saban, who said: “I believe Static and Ben El’s talent will speak to music lovers all over the world.” He expressed hope that he would “help them develop the next stage of their unique and succesful careers.”

Last year, the pair channeled Brazilian festivals in “Tudo Bom,” or “Everything is Good” in Portuguese, about an Israeli guy flirting with a Brazilian girl, catching the attention of Brazilians, as well.

They caught everyone’s attention before that with “Zahav,” an ode to the 1950s.

Earlier this year they released an homage to Jamaican and Indian flavors in “Namaste,” set in a jungle, with Rastafarian and Hindu sounds and colors.

Jessica Steinberg contributed to this report.

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