Como se dice ‘Israeli TV’?
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Como se dice ‘Israeli TV’?

Keshet International, the Israel-based TV powerhouse, forms new venture to create Spanish-language programming for US audiences

Debra writes for the JTA, and is a former features writer for The Times of Israel.

Unscripted Keshet programs like 'Master Chef' have made Keshet a global TV force. (Courtesy Master Chef Israel)
Unscripted Keshet programs like 'Master Chef' have made Keshet a global TV force. (Courtesy Master Chef Israel)

Score one more success for Israeli television, this time on the small screens of Spanish-speaking homes in the US.

Keshet International, the global distribution and production arm of Keshet Media Group, the powerhouse Israeli broadcaster that created “Homeland” predecessor “Prisoners of War,” has its eyes set on winning over Latino TV viewers in the U.S.

The company has inked a deal with DC Media, parent company of dick clark productions, to form Keshet DCP. The joint venture between the two companies, both considered among the most successful in the world, will be focused on developing and delivering unscripted programs, including reality programming and competition shows, in both English and Spanish across America and beyond.

Keshet currently has 20 unscripted formats in its catalogue, including the new hit Israeli singing competition “Rising Star,” and the family game show “Sure or Insure,” which last year was sold to eight international territories in a single month. Under the deal, Keshet DCP will have access to all of these formats, as well as any future Keshet formats, allowing execs at the new venture to merge Keshet’s proven success with unscripted programming with the established production expertise and existing U.S. infrastructure of dick clark productions. Call it a match made in TV-land heaven.

Successful Keshet International formats include Showtime’s “Homeland,” based on “Prisoners of War;” and the TBS hidden-camera show “Deal With It.” DC Media’s programming includes “So You Think You Can Dance;” the American Music Awards, and the Golden Globe Awards.

“By combining our powerful resources, we hope to create a vast slate of the most compelling unscripted programming possible,” Allen Shapiro, CEO of dick clark productions, said in a press release.

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