Pumpkin spice hummus hits the US
search
'Tis the season'Tis the season

Pumpkin spice hummus hits the US

Will flavor craze induce consumers to scoop up this questionable item?

Renee Ghert-Zand is a reporter and feature writer for The Times of Israel.

Cedar's All Natural Pumpkin Spice Hommus. (Courtesy of Cedar's Mediterranean Foods)
Cedar's All Natural Pumpkin Spice Hommus. (Courtesy of Cedar's Mediterranean Foods)

It used to be that pumpkin was a flavor associated only with Thanksgiving and Christmas. But if you live in North America, you know that in recent years, pumpkin reigns supreme from Labor Day to well past New Year’s.

What would the autumn season be without pumpkin spice lattes, pumpkin scones, pumpkin butter and pumpkin ice cream?

But you have to wonder whether the pumpkin craze has jumped the shark with the recent appearance of pumpkin spice hummus in the refrigerated section of your local grocery store.

According to Cedar’s Mediterranean Foods, its All Natural Pumpkin Spice Hommus has been selling well since its introduction three years ago. The Massachusetts-based company offers the limited edition flavor at select stores around the country for a few months a year.

“Cedar’s is an innovator in the hommus category and continually strives to come up with creative, fun flavors to keep the category fresh. Three years ago we had a funky idea to try this flavor in our original hommus, and it tasted so good we had to offer it up as a limited edition flavor,” wrote Odette Wakim, the company’s creative content and social media specialist, in an email to The Times of Israel.

Pumpkin Spice is by far not the only Cedar’s flavor that might challenge the tastes of hummus purists. The company also produces edamame, artichoke kalamata, avocado, wasabi, and chipotle varieties, among others.

But can lovers of authentic, original hummus put aside their prejudices in favor of some winter holiday cheer?

‘This is a pumpkin spice travesty’

Benji Lovitt, comedian, Times of Israel blogger and hummus aficionado said he is absolutely unwilling to do so. He simply cannot stomach the fact that someone would want to taint his beloved Middle Eastern chickpea dip with flavors best baked into a pie.

“Pumpkin spice hummus is a crime against humanity,” he said with exaggerated disgust.

“Finally the Jews and Arabs have something that will bring them together. This is a pumpkin spice travesty.”

Lovitt may be a pumpkin killjoy and hummus snob, but he’s not alone in thinking that this product has crossed a line.

“Maybe this country’s pumpkin spice obsession has gone a little too far,” wrote the Consumerist blog when Pumpkin Spice Hommus was recently spotted back again in stores.

read more:
comments