Chef Roshfeld splits from Strauss
The uber chef and the dairy owners break up the business
Add ToI as a Preferred Source on GoogleJessica Steinberg, The Times of Israel's culture and lifestyles editor, covers the Sabra scene from south to north and back to the center
It seems that chef Yonatan Roshfeld may need a new business partner.
The celebrity chef, known as much for his role as a judge on Israel’s “Master Chef,” as for his signature tomato salad, recently severed ties with Adi’s Lifestyle, the group of high-end restaurants owned by Adi and Irit Strauss, scions of the Israeli dairy empire Strauss.
The three have been in business for eight years, reported Ynet, after the Strauss siblings bought Roshfeld’s first restaurant, Tel Aviv’s Herbert Samuel, for NIS 7 million.
The trio then opened Yavne-Montefiore which has since closed, followed by Tapas 1 Haam; Alma, a high-end boutique hotel; and a kosher Herbert Samuel in Herzliya’s Ritz-Carlton Hotel.
It was difficult to sustain work at the kitchen counter with all the restaurants in the group, surmised talk show host Guy Pines. Alma ended up offering only dinner, and rumor has it that the hotel is for sale as well, said Pines.
For now, Roshfeld recently opened another new Tel Aviv restaurant called Dinner, which, natch, is only open during the evening hours, and is reportedly spending more time in the kitchen.
And according to Ynet, plans to open another Herbert Samuel in Jerusalem are still in the works.
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