Leading public relations consultant Motti Morel was killed Tuesday when his electric bicycle was hit by a truck near the Azrieli mall at the busy Menachem Begin intersection in Tel Aviv.
Morel, 66, who in the past advised opposition leader Isaac Herzog, was pronounced dead at the scene by paramedics.
Road closures in the wake of the accident caused a heavy buildup of traffic, and police asked drivers to avoid the area.
Electric bicycles have been increasingly popular in recent years, seen as a cheaper alternative to a car and a way to bypass Tel Aviv’s heavy gridlock. They are strictly forbidden on sidewalks, and in the absence of a bicycle lane must travel only on the right-hand side of the road.
In September 2017, Tel Aviv municipal authorities began to enforce cycling laws, with inspectors issuing tickets and seizing the bicycles of offenders.
Get The Times of Israel's Daily Edition
by email and never miss our top stories
By signing up, you agree to the
terms
Separately, in Jerusalem, a 50-year-old pedestrian was seriously injured when he was hit by a bus on Tuesday afternoon. He was taken to the hospital to be treated for a head injury after receiving first aid treatment on the scene.
It's not (only) about you.
Supporting The Times of Israel isn’t a transaction for an online service, like subscribing to Netflix. The ToI Community is for people like you who care about a common good: ensuring that balanced, responsible coverage of Israel continues to be available to millions across the world, for free.
Sure, we'll remove all ads from your page and you'll unlock access to some excellent Community-only content. But your support gives you something more profound than that: the pride of joining something that really matters.
Join the Times of Israel Community
Join our Community
Already a member? Sign in to stop seeing this
You're a dedicated reader
We’re really pleased that you’ve read X Times of Israel articles in the past month.
That’s why we started the Times of Israel - to provide discerning readers like you with must-read coverage of Israel and the Jewish world.
So now we have a request. Unlike other news outlets, we haven’t put up a paywall. But as the journalism we do is costly, we invite readers for whom The Times of Israel has become important to help support our work by joining The Times of Israel Community.
For as little as $6 a month you can help support our quality journalism while enjoying The Times of Israel AD-FREE, as well as accessing exclusive content available only to Times of Israel Community members.
Thank you,
David Horovitz, Founding Editor of The Times of Israel
Join Our Community
Join Our Community
Already a member? Sign in to stop seeing this