The Tower of David Museum in Jerusalem enjoyed a sudden surge of interest from all over the globe after an April Fool’s trick stormed across the Internet quicker than a raven can fly.
Local fans of the popular “Game of Thrones” television series were delighted to read on the museum’s Facebook page on Tuesday that the final episode of the series was to be filmed within the walls of the ancient fortification.
Unfortunately for them, the news was about as real as Whitewalkers and dragons.
“The Tower of David is proud to announce that the Citadel has been chosen as the main location for the shooting of the last episode of the successful TV show ‘Game of Thrones,’” the notification said. “The production is set to land in Israel after the Passover holiday for a 4 day filming. More details coming soon!”
Though it was completely fallacious, the news spread like wildfire through social media. As a result, the information desk was inundated with inquiries about the who, what, and where of the filming.
“People called to verify, and wanted to know details,” said Shirli Itzhaki, public relations director at the museum. “Many people took it very seriously. Even the staff were fooled. The museum is a great location.”
It wasn’t just fans who took an interest, explained the museum’s international PR director, Caroline Shapira, who admitted that she was also taken in when the announcement first showed up on the museum’s Facebook page. Reputable media organizations also contacted her asking for more information.
“Serious publications thought it was amazing,” she said but declined to whisper any names. “It wasn’t just one; there were multiple requests.”
Further investigation revealed that the prank was the doing of the tower’s media director Einat Sharon.
“It was a surprise to all the staff,” she said, adding that enthusiastic fans, still unaware that that the announcement was not for real, are still discussing the news on the Internet. “It is still going on.”
Sharon has no intention of fessing up on the museum’s Facebook page. After all, she said, most websites, including Google, don’t actually admit that their April Fool’s jokes aren’t for real but rather leave it to the public to decide for themselves.
However, joking aside, Shapira said, maybe the idea has potential and she intends to contact the show’s producers to suggest using the tower for a set location.
“It’s an ancient citadel that’s thousands of years old,” she noted.