One of the world’s leading soccer clubs, Manchester United, has apologized for publishing a swastika-style club logo, and a headline blaring “New Order,” in an email sent out to supporters.
The English club’s “United Uncovered” email used the red and black logo, and the headline New Order — a phrase with echoes of Adolf Hitler’s declared ambition in 1941 to build a “European New Order” in Nazi-conquered territory, including the annihilation of the Jews — to highlight the impact on the team of young players including Adnan Januzaj, David de Gea and Danny Welbeck, who were pictured with other players on the email.
The unfortunately designed logo was composed of the initials MUFC, for Manchester United Football Club.
After protests on Twitter, United’s Head of Media David Sternberg issued an apology, and promised to investigate the affair.
The offending Manchester United email
“The creative is completely inappropriate; we apologise unreservedly and are taking appropriate internal action,” Sternberg tweeted.
Get The Times of Israel's Daily Editionby email and never miss our top stories
Manchester United, which won the Premier League for a record 20th time last season, is owned by New York businessman Malcolm Glazer, who is Jewish.
Your next read: ToI Editors' Picks
LIMITED TIME OFFER: Join The Times of Israel Community today and you'll receive a physical book of your choice, carefully curated by our editors.
Choose between two must-reads: When We See You Again by Rachel Goldberg-Polin, a searing portrait of a mother’s grief and strength following unthinkable tragedy;
Or Out of the Sky: Heroism and Rebirth in Nazi Europe by Matti Friedman, the gripping and surprising tale of a forgotten moment during World War II.
As a Community member, you’ll also enjoy our DocuNation series of outstanding Israeli documentary films, an ad-free experience of our site and podcasts, commenting privileges, and more.
We’re really pleased that you’ve read X Times of Israel articles in the past month.
That’s why we started the Times of Israel - to provide discerning readers like you with must-read coverage of Israel and the Jewish world.
So now we have a request. Unlike other news outlets, we haven’t put up a paywall. But as the journalism we do is costly, we invite readers for whom The Times of Israel has become important to help support our work by joining The Times of Israel Community.
For as little as $6 a month you can help support our quality journalism while enjoying The Times of Israel AD-FREE, as well as accessing exclusive content available only to Times of Israel Community members.
Thank you, David Horovitz, Founding Editor of The Times of Israel
Add ToI as a Preferred Source on Google
