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Bennett to ambassadors: Consumers don’t think boycotting Israel is ‘cool’

Lazar Berman is The Times of Israel's diplomatic reporter

Prime Minister Naftali Bennett meets with a visiting delegation of ambassadors to the UN and US. (Haim Zach/GPO)
Prime Minister Naftali Bennett meets with a visiting delegation of ambassadors to the UN and US. (Haim Zach/GPO)

Prime Minister Naftali Bennett tells a visiting group of ambassadors that boycotting Israel is a terrible business move, insinuating that US-based ice cream maker Ben & Jerry’s was siding with Hamas by banning sales in Israeli settlements.

“Whoever considers turning a boycott of Israel into a marketing or branding issue will discover that it is the worst business decision he has ever made,” says Bennett, speaking to a 26-person delegation of ambassadors from the around world to the US and the UN.

“Consumers, certainly in Israel but also in the US and other countries, don’t think that taking Hamas’s side is cool,” he tells the group at the IDF headquarters in Tel Aviv. “We will use all measures at our disposal, including legislative.”

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