Hip-hop group Black Eyed Peas, represented by will.i.am, apl.de.ap and Taboo, will perform in Jerusalem’s Pais Arena on November 29, 2021, for the country’s first pandemic-era headlining concert.
The band, which last performed in Israel in 2006 and 2007 along with former lead singer Fergie, is being brought by Improvate, the innovation organization established by entrepreneur Irina Nevzlin.
Nevzlin, who also serves as the chair of Anu, The Museum of the Jewish People at Beit Hatfutsot, is the daughter of Russian-Israeli billionaire Leonid Nevzlin and Anna Nevzlin. She is married to Likud MK Yuli Edelstein, a former health minister.
The band bonded well with locals during previous visits, making friends and contacts.
In 2014, will.i.am, born William Adams, was in Israel looking for high-tech investments in Israeli companies, and to introduce his latest device, a smartwatch.
Last year, Israeli pop duo Static and Ben El collaborated with the Black Eyed Peas on “Shake Ya Boom Boom.”
Tickets for the Pais Arena concert in Jerusalem are NIS 305 ($94) apiece, available at Ticketmaster.