Israeli startup 2breathe wins CES Innovation Award

Device and app help induce sleep in those who seek it by combining therapeutic breathing with cloud technology

Shoshanna Solomon is The Times of Israel's Startups and Business reporter

2breathe technologies combines a wearable monitoring device and a cloud-based app to induce and monitor sleep (Courtesy)
2breathe technologies combines a wearable monitoring device and a cloud-based app to induce and monitor sleep (Courtesy)

The sleep inducer 2breathe Technologies has won the Consumer Electronics Show (CES) Innovation award in the fitness, sports and biotech product category.

The CES Innovation Awards is an annual competition that recognizes “outstanding design and engineering” in new consumer technology products, according to their website. The CES, held in January in Las Vegas, is the world’s largest tradeshow for consumer technology and America’s largest annual tradeshow.

Entries for the award are evaluated on their engineering, aesthetic and product design qualities, intended use and user value, unique features, and how the innovation of the product directly compares to other products in the marketplace.

2breathe is an Israeli ​invention, a smart device and mobile app which induces sleep via guided breathing. The system both helps users fall asleep and tracks their sleeping patterns, without the use of pharmaceuticals.

A screenshot of a session report on 2breathe's app. (Courtesy)
A screenshot of a session report on 2breathe’s app. (Courtesy)

Users wear a small sensor around their torso held in place by an elastic strap. The device, which sells for around $180 with a 60-day guarantee, monitors breathing patterns by detecting pressure on the sensor as users inhale and exhale, and the information is relayed to a smartphone using Bluetooth.

The 2breathe app guides clients toward relaxing breathing patterns using customized musical tones. It is meant to combine the ancient wisdom of therapeutic breathing with modern, cloud-based technology, the company has said.

The patented technology grew out of the company’s first product RESPeRATE, the only FDA approved, American Heart Association recommended device to reduce blood pressure ​simply by breathing. Invented by Dr. Benny Gavish, RESPeRATE is used by over 250,000 people worldwide.

When users reported that RESPeRATE also improved their sleep, Gavish and his son Erez, now CEO of 2breathe, adapted the technology for those with sleep issues.

“It’s a huge honor to win this award and validates the importance of health and sleep for the tech industry. At the conference, the response to 2breathe was overwhelming. “When the folks setting up the exhibit and waiters are asking you to save them a sample before the show begins, you know you’re on to something big,” Erez Gavish said.

About “164 million Americans struggle with sleep at least once a week,” Gavish said. “While this is not terribly surprising given modern day work schedules and life stresses, it’s an urgent problem given the significant toll sleeplessness has our health. Our goal at 2breathe is to help people find relief by actually inducing sleep through the ancient wisdom of guided breathing so they can get the rest they need.”

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