NBC to air ‘I Can Do That’ in late May
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NBC to air ‘I Can Do That’ in late May

The Israeli-created variety show will follow wildly successful ‘America’s Got Talent’

Jessica Steinberg covers the Sabra scene from south to north and back to the center.

Israel's latest variety-show creation, 'I Can Do That,' was sold to 15 countries before being picked up by NBC. (photo credit: Courtesy 'I Can Do That')
Israel's latest variety-show creation, 'I Can Do That,' was sold to 15 countries before being picked up by NBC. (photo credit: Courtesy 'I Can Do That')

Program your TVs now; NBC will start screening Israel’s latest variety show, “I Can Do That,” on Tuesday, May 26, at 10 pm, right after “America’s Got Talent.”

The show, which challenges a celebrity team each week, including performance teams such as Cirque Du Soleil and Blue Man Group, was created by Armoza Formats, an Israeli production team. Unusually, the variety show has never been broadcast in Israel.

The placement of “I Can Do That,” known as ICDT, after “America’s Got Talent,” one of NBC’s most successful shows, is considered a coup for the Israeli team.

For now, NBC is planning to broadcast six shows of “I Can Do That,” running into July.

Competing networks CBS and ABC have popular dramas playing during the evening time slots, said an executive at Armoza Formats in a statement to the press, and by placing ICDT at that hour, NBC is showing its deep belief in the show and plans for its success.

“We’ve learned from ‘The Voice,’ ‘Dancing with the Stars’ and ‘America’s Got Talent’ that viewers want a new kind of viewing experience,” said Paul Telegdy, a senior executive at NBC, in the statement.

Avi Armoza, a former Jerusalem Capital Studios executive who now creates shows that are primarily sold abroad (photo credit: Eyal Yizhar)
Avi Armoza, a former Jerusalem Capital Studios executive who now creates shows that are primarily sold abroad. (photo credit: Eyal Yizhar)

It’s the second show sold by Armoza Formats to NBC, which acquired six episodes of the game show “Who’s Still Standing?”

As reported in March by Variety — the weekly American entertainment magazine — the NBC version of the show will feature no shortage of stars: It will be hosted by Marlon Wayans, and is to feature “Dancing with the Stars” alumnus Cheryl Burke; singers Joe Jonas, Nicole Scherzinger and Ciara; comedian Jeff Dye; and actor Alan Ritchson.

Each week, the regulars will work in pairs to put on an act with the help of guest stars who work in other fields, such as magicians, acrobats and stunt performers, according to Variety. At the end of the six episodes, one of the regulars will be crowned “the ultimate entertainer.”

Avi Armoza, CEO of the Armoza Formats, had said previously that selling episodes of an original Israeli show is “a tremendous achievement.

“This is proof that Israeli creations can make it big overseas,” he went on.

Prior to founding Armoza Formats, Armoza was an executive at the Jerusalem Capital Studios (JCS), handling the company’s productions and content creation in Israel and abroad.

Armoza’s “I Can Do That,” which was developed in partnership with the Chinese channel JSBC, has been sold to more than 15 countries, including Spain, Italy, Brazil, Portugal, Finland, Mexico and Russia.

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