How does an entrepreneur make his venture stand out in an already crowded industry with several businesses hoping to reach the same success as them? It is a question that almost every new business owner asks themselves, and it can be difficult to know how to resolve this worrying concern. To definitively answer this question, we reached out to leading entrepreneurs Matt Proman and Hermes Mansour, who have both created a niche within their respective industries and found a way to stand out among their peers.
Matt Proman is the Founder of BidMyListing (BML), a web-based technology company that brings together homeowners and real estate agents from across the United States. By marrying the traditions of the house buying process with the newest technology offered by the digital world, Matt Proman has become notable within the real estate industry. Serial entrepreneur and actor Hermes Mansour, on the other hand, has made a name for himself through his eclectic business pursuits that have seen him find success within the acting world and build a lucrative supercar rental fleet in Dubai.
According to both Matt Proman and Hermes Mansour, the answer to the question of how to stand out within your industry is a simple one; you must establish brand authority. Matt Proman shares that achieving a place of authority within your industry is not as challenging as it may seem. He says, “To establish true brand authority, you need to present yourself as a thought leader and your brand as the fruit of your deep understanding of your industry.” Hermes Mansour agrees, adding, “Content is key for establishing your brand as an authority within your industry. You need to prove your status as a thought-leader by having engaging content on your brand’s social media platforms.” Both Matt Proman and Hermes Mansour advise taking the time to truly understand your industry so that the brand you build can become a leading authority within it.
Starting your own business and building a brand can feel overwhelming in the beginning, and it can be challenging to discover how to truly make your mark. However, both Matt Proman and Hermes Mansour believe that if you take the time to master your industry, your brand will quickly become an authority that stands out among its competitors.
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