Lower East Side icon ‘Russ & Daughters’ expands to Brooklyn
‘House that Herring Built’ expands from its original 1920 store, opening cafes and a retail store
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NEW YORK — An iconic family-owned Jewish appetizing shop on Manhattan’s Lower East Side is opening a second retail location in Brooklyn.
Russ & Daughters, which has sold smoked fish and other Ashkenazi favorites from a small Houston Street shop since 1920, is opening a 14,000-square-foot (1,300-square-meter) store in the Brooklyn Navy Yard, the Bedford & Bowery blog reported Monday.
In addition to the planned new retail location, which is expected to add 30 jobs and a new bakery, Russ & Daughters in 2014 opened a cafe on the Lower East Side and will be opening a second one in The Jewish Museum. The shop’s former owner, Mark Russ Federman, published a cookbook in 2013 called “Russ & Daughters: Reflections and Recipes from the House that Herring Built.”
The new store will be part of a new 60,000-square-foot food hall in the Brooklyn Navy Yard’s Building 77, which is undergoing an $80 million renovation, according to Bedford & Bowery.
Russ & Daughters’ expansion to Brooklyn comes a year after another iconic Lower East Side Jewish food establishment, Streit’s Matzo Factory, sold its building in the gentrified neighborhood and moved operations to New Jersey.
It is not clear whether Russ & Daughters’ new location will supplement or ultimately replace the Lower East Side shop.
The Times of Israel Community.