Israeli IT group SQLink inks NIS 20 million deal for Ra’anana product design firm

Israeli IT services consultancy group SQLink buys product design firm PitangoUX at a company valuation of NIS 20 million ($5.3 million).

Ramat Gan-based SQLink says PitangoUX will be integrated into the IT group but remain an independent company, to offer its customers advanced user experience and user interface design services tailored to improve the user-friendliness of their products.

Since it was founded in 1994 by CEO Tamir Goren as a software firm, SQLink has expanded its pool of IT services and offers technology solutions and services, in the areas of digital and software development, AI, data analytics, business intelligence, big data, cybersecurity, QA and automation and IT infrastructure.

The group has 2,800 employees who supply IT computer services to Israel’s largest companies, banks, financial institutions, and government ministries, including Bank Hapoalim, Migdal, Phoenix, Amdocs, Microsoft, Cisco, Bezeq, Israel Electric Co., Teva, Strauss and the IDF.

“The digital world is based on user experience that often determines the fate of a product or a company, and whether it will be a success or failure,” says Shali Mehrez, SQLink VP of Technologies and Business Development.

Founded in 2005, Ra’anana-based PitangoUX says it has assisted and worked with over 750 startups and tech companies in the Israeli high-tech industry alongside global tech firms and government organizations including Playtika, Iron Source, Elbit Systems, Rafael Advanced Defense Systems, Mastercard, Altshuler Shaham, the IDF’s elite intelligence Unit 8200, Ichilov and Soroka Hospitals, and the Tel Aviv Municipality. The firm employs 65 workers.