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Importer said seeking deal with supermarkets to allow price hikes to move forward

Facing a rebellion from supermarket chains for its plans to raise product prices, food importer Diplomat is negotiating and looking to reach an agreement on the matter, according to multiple reports.

Kan and Channel 13 say one option is to raise the prices as planned, but to hold temporary sales on the same items, keeping their prices low temporarily. Another is to put off the price hikes for several more weeks.

However the company appears set on the move itself, and the only issue is whether it is willing to negotiate is the timing.

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