Playboy magazine heads to Israel
Blue-and-white bodsBlue-and-white bods

Playboy magazine heads to Israel

Entrepreneur to launch Hebrew-language version of titillating publication

Stuart Winer is a breaking news editor at The Times of Israel.

Playboy magazine. (screen capture:
Playboy magazine. (screen capture:

Playboy magazine will soon have an Israeli version.

Chicago-born new immigrant Daniel Pomerantz has negotiated for the rights to publish a Hebrew-language version of the monthly mag that provides a signature mix of images of nude women with in-depth articles on a range of male-oriented topics.

Pomerantz revealed in an interview with Channel 2 last week that along with a print edition the magazine will be available online, although a launch date has yet to be set for either version.

Playboy magazine. (screen capture:
Playboy magazine. (screen capture:

The Israeli magazine will include translated-into-Hebrew articles stripped from various international versions of the publication, along with local features. The bodies sprawled across its pages will belong to international as well as local models.

Pomerantz, a lawyer by trade (and an occasional Times of Israel blogger), is undaunted by the decline in printed magazine sales around the world, as well as by the experience of Penthouse magazine, which came to Israel in 1989 but stopped publishing locally only four years later. Likewise, he asserted that opposition from women’s rights or religious groups would not be a problem as he will pick “content that is perfectly matched to the Israeli market.”

Playboy was launched by Hugh Hefner in 1953 and and its first edition famously featured Marilyn Monroe clothed on the front cover and nude on the inside — although she didn’t pose for the magazine and the photographs were from previous events. In the decades that followed, the monthly’s nude centerfold images have featured many a big-name star and the company expanded into a wide range of adult entertainment industries, including erotic movies, casinos staffed by iconic “bunnies,” and TV reality shows.

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