Israel is a small market for a company like Samsung, but the Jewish state has a special place in the heart of the Korean electronics giant. Israel is the home of two important Samsung R&D facilities, where engineers developed, among other things, key components of the Galaxy S3 smart camera and cellphone.
In a combination marketing campaign and charity project, Samsung is sending 10,000 Purim baskets (mishloah manot) to anyone in Israel lucky enough to have a friend that signs them up for one on the Samsung Mobile Israel Facebook page. Each basket is full of Purim goodies (candies and the like), and will be delivered by the end of Shushan Purim (on Monday) to any address in Israel. Samsung is paying for the candy, and is paying two Israeli organizations, Variety Israel and the Enosh Fund, to assemble them.
The baskets are sent out via a Facebook app on the Samsung Mobile Israel page. The app requires loading up a virtual phone with all of the virtues of the Galaxy S3 Mini smartphone (1.0 ghz processor, voice recognition, the latest Android operating system, etc.) Once the phone’s loaded up, you’re presented with a form where you can add a greeting, and attach the recipient’s address. And there’s an extra bonus: If your greeting is good enough, you can win one of five Galaxy S3 Mini smartphones Samsung is giving away as part of the promotion.
Variety Israel provides medical treatment, equipment, and other assistance to tens of thousands of disabled kids, while Enosh works on behalf of families that have members with mental disabilities. The Facebook app has been active for the past few days, but there have been a few glitches – with the site not responding, or the greeting not being recorded by the server.
In response, Samsung Israel said that the glitches were due to overloading of the server by users, who mobbed the app when it first went up, and that the company was heartened to see how many people were sending Purim gifts to friends and loved ones, and how Variety Israel and Enosh would benefit.