Israel PT cycling team says it will ‘rename and rebrand’ after protests

Pier-Andre Cote from the Israel Premier Tech team rides during the eleventh stage of the Spanish Vuelta cycling race, from Bilbao to Bilbao, Spain, September 3, 2025. (AP/Miguel Oses)
Pier-Andre Cote from the Israel Premier Tech team rides during the eleventh stage of the Spanish Vuelta cycling race, from Bilbao to Bilbao, Spain, September 3, 2025. (AP/Miguel Oses)

The Israel Premier-Tech cycling team, which was beset by protests against its participation in cycling races, said on Monday it was changing its name to move away from an “Israeli identity.”

“The decision has been made to rename and rebrand the team, moving away from its current Israeli identity,” said Canadian-Israeli billionaire Sylvan Adams in a statement that also said the owner would “step back” from the team.

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