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Friday, October 3, 2025
Israel to spend up to $4.1 million on Christian PR campaign in western US, filings show
Add ToI as a Preferred Source on GoogleThe Foreign Ministry has hired another American firm to run influence operations in the United States, with plans to spend as much as $4.1 million on a marketing campaign aimed at Christians across the western part of the country, according to newly filed federal disclosures.
The documents, filed last week under the Foreign Agents Registration Act, reveal that Show Faith by Works, LLC will execute what it bills as the “largest Christian Church Geofencing Campaign in US history.”
A newly formed company with a San Diego address, Show Faith by Works, is run by Chad Schnitger, a prominent Christian conservative activist in California.
The initiative is designed to reach churchgoers with digital ads that are explicitly “pro-Israel and anti-Palestinian,” while dispatching a mobile “October 7th Experience” exhibit to church parking lots and Christian colleges.
The campaign adds a new prong to Israel’s US communications blitz, complementing a $1.5 million-per-month contract for AI-driven social media activity with former Trump campaign strategist Brad Parscale and a contract with a firm called Bridge Partners to create an influencer network called the Esther Project.
The PR blitz was anticipated after the Foreign Ministry was allocated $150 million in this year’s budget for public relations efforts.
The Times of Israel Community.